Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing

Marketing Strategy is a practical and adaptable framework for creating an effective marketing strategy that covers why strategy is important, how to create it, how to implement it, and how to measure its success. It is packed with global examples and case studies and includes input from leading marketing strategists.

\n Format: Paperback / softback
\n Length: 320 pages
\n Publication date: 03 May 2021
\n Publisher: Kogan Page Ltd
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Marketing Strategy: A Comprehensive Guide for Business Success

In today's competitive business landscape, having a well-defined marketing strategy is crucial for success. This book, authored by award-winning thought-leader Jenna Tiffany, is a valuable resource for anyone tasked with creating a marketing strategy. It offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and, most importantly, how to measure its success.

The book begins by discussing the role of strategy in an organization's long-term vision. It then delves into the key models and frameworks that can be used to analyze the marketing environment, including segmentation, targeting, and positioning. Importantly, it outlines some of the key challenges that businesses may face and provides pre-emptive tools for avoiding them.

Marketing Strategy is highly practical in approach. Each chapter is supported by short tasks to complete throughout, ensuring that the reader's understanding of the concepts discussed is reinforced. Put together, these tasks create an easy-to-follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business.

What sets Marketing Strategy apart is its inclusion of input from leading marketing strategists and organizations such as Mark Ritson and Mailchimp, the CIM, and DMA. This provides valuable insights and perspectives from industry experts, ensuring that the book is up-to-date and relevant to today's marketing landscape.

Whether you are a seasoned marketing professional or just starting in your career, Marketing Strategy is a must-read for anyone looking to optimize their marketing strategy success. With its comprehensive coverage, practical approach, and expert insights, this book provides the tools and knowledge needed to create a winning marketing strategy that drives business growth and success.

So, if you are ready to take your marketing strategy to the next level, pick up a copy of Marketing Strategy today and start your journey toward business success!

\n Weight: 484g\n
Dimension: 156 x 234 x 21 (mm)\n
ISBN-13: 9781789667417\n \n